30 visual merchandising tools tested by time and experience
The guidebook helps you to:
To create the attractive store window
To style mannequins to make them impossible to ignore
To make effective product presentation even if you don’t have capsules
To create POS for your store
The guidebook helps you to:
To create the attractive store window
To style mannequins to make them impossible to ignore
To make effective product presentation even if you don’t have capsules
To create POS for your store
The Guidebook Content
The Guidebook Content
Tool l: The concept of the store tool 2: who is your customer?
Tool 3: Price range: expensive or cheap
Tool 4: Relevance of goods
Tool 5: Capacity - store has its limits
Tool 6: Sales analysis. For those who are not into
Science and others
Tool 7: Store window. Allure or repel
Tool 8: Pricetag in a window. Small yet working
Tool 9: Zones: plain and clear
Tool 10: Entry group: operation manual
See the full content
Tool 3: Price range: expensive or cheap
Tool 4: Relevance of goods
Tool 5: Capacity - store has its limits
Tool 6: Sales analysis. For those who are not into
Science and others
Tool 7: Store window. Allure or repel
Tool 8: Pricetag in a window. Small yet working
Tool 9: Zones: plain and clear
Tool 10: Entry group: operation manual
See the full content
The Guidebook Content
Tool l: The concept of the store tool 2: who is your customer?
Tool 3: Price range: expensive or cheap
Tool 4: Relevance of goods
Tool 5: Capacity - store has its limits
Tool 6: Sales analysis. For those who are not into
Science and others
Tool 7: Store window. Allure or repel
Tool 8: Pricetag in a window. Small yet working
Tool 9: Zones: plain and clear
Tool 10: Entry group: operation manual
Tool 11: Building walls. How to place side and front
Layout
Tool 12: How to increase the capacity of the equipment in the clothes store?
Tool 13: Island displays
Tool 14: Front: attracting or driving away
Tool 15: Tables
Tool 16: Colour as the most powerful vm tool
Tool 17: Accessories in a layout that increase transaction size
Tool 18: Last one remained: how to deal with it
Tool 19: Shoes layout
Tool 20: Mannequins that attract
Tool 21: Mannequin grouping as a masterpiece
Tool 22: Navigation
Tool 23: Brand image graphics
Tool 24: Price signs
Tool 25: Lighting that increases your sales
Tool 26: Fitting rooms: that’s where your customer decides on buying
Tool 27: Hangers: do they really work
Tool 28: A neat layout: how not to ruin it
Tool 29: Changing places: how to display old things
In a new perspective
Tool 30: Vm standards: useless rubbish or manual that works
Tool 3: Price range: expensive or cheap
Tool 4: Relevance of goods
Tool 5: Capacity - store has its limits
Tool 6: Sales analysis. For those who are not into
Science and others
Tool 7: Store window. Allure or repel
Tool 8: Pricetag in a window. Small yet working
Tool 9: Zones: plain and clear
Tool 10: Entry group: operation manual
Tool 11: Building walls. How to place side and front
Layout
Tool 12: How to increase the capacity of the equipment in the clothes store?
Tool 13: Island displays
Tool 14: Front: attracting or driving away
Tool 15: Tables
Tool 16: Colour as the most powerful vm tool
Tool 17: Accessories in a layout that increase transaction size
Tool 18: Last one remained: how to deal with it
Tool 19: Shoes layout
Tool 20: Mannequins that attract
Tool 21: Mannequin grouping as a masterpiece
Tool 22: Navigation
Tool 23: Brand image graphics
Tool 24: Price signs
Tool 25: Lighting that increases your sales
Tool 26: Fitting rooms: that’s where your customer decides on buying
Tool 27: Hangers: do they really work
Tool 28: A neat layout: how not to ruin it
Tool 29: Changing places: how to display old things
In a new perspective
Tool 30: Vm standards: useless rubbish or manual that works
What will you get?
67 pages of useful information
You’ll avoid mistakes saving your time and money
Tested recommendations from the expert with great experience
What will you get?
67 pages of useful information
You’ll avoid mistakes saving your time and money
Tested recommendations from the expert with great experience
Ekaterina Dorofeeva
The guidebook’ author
✓ Has 13 years experience of work with the visual merchandising tools
✓ Worked with international apparel brands Reserved, Mohito, and U.S.Polo Assn, Befree, ZARINA
✓ Graduated the course «Stylist. Visual Fashion Merchandiser»
from Italian E-Learning Fashion School and the course «Visual merchandising» from school «Merchandising & Windows»
✓ Her team and she consult, teach, create design projects and POS materials for fashion stores
✓ More than 400 stores increased their sales by 30% on average after collaboration with her
✓ More than 300 students have already finished her online courses: «Visual Fashion Merchandising of apparel store», « Visual Fashion Merchandising of shoes store» and « Visual Fashion Merchandising of Underwear Store»
✓ Worked with international apparel brands Reserved, Mohito, and U.S.Polo Assn, Befree, ZARINA
✓ Graduated the course «Stylist. Visual Fashion Merchandiser»
from Italian E-Learning Fashion School and the course «Visual merchandising» from school «Merchandising & Windows»
✓ Her team and she consult, teach, create design projects and POS materials for fashion stores
✓ More than 400 stores increased their sales by 30% on average after collaboration with her
✓ More than 300 students have already finished her online courses: «Visual Fashion Merchandising of apparel store», « Visual Fashion Merchandising of shoes store» and « Visual Fashion Merchandising of Underwear Store»
Are you ready to change your store properly and increase your sales?
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Guide «30 main tools of visual merchandising»
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FAQs
Are offline stores still relevant?
Sensations that people experience while shopping offline are irreplaceable.
What attracts us in offline stores is scents, friendly atmosphere, communicating with stuff and getting assistance from them as well as the ability to try on clothes.
What attracts us in offline stores is scents, friendly atmosphere, communicating with stuff and getting assistance from them as well as the ability to try on clothes.
Our store gets products from different suppliers. Will we be able to do a nice layout?
Visual merchandising tools should and must be used in absolutely any store. They are cross functional.
Every store tries out and finds the best ways of presenting goods effectively. Because our main goal here is to make the layout not only nice but also selling.
Every store tries out and finds the best ways of presenting goods effectively. Because our main goal here is to make the layout not only nice but also selling.
Examples of layouts by Ekaterina Dorofeeva
BURVIN
Before/after
Парижанка
Before/after
MD-SHOP
Before/after
Grand Style
Before/after
LEIPZIG
Before/after